WHICH IS GOOD FOR SEO? WHITE HAT OR BLACK HAT
The straight answer for this question is – White hat techniques. The processes which are acceptable to the search engines and which are considered to be legitimate. However, the effects of white hat techniques take time to achieve the results, but it is longstanding and are search engine friendly. Whereas, black hat techniques involves unethical methods to push a website to the first page listing. The time period involved in black hat techniques is short. However, if the search engines come to know that black hat technique had been used by a website, then that website would be banned either temporarily or permanently.
It is like two paths in our life to choose from, one is good and one is bad. The “good” path is strenuous, hard, and takes considerable time for us to reach the top. The fruits of good path are time tested and the effects last long with peace of mind. We always get appreciation and rewards for good work!!! In contrast, the path of bad is following shortcuts and unethical methods, the effects of which do not withstand time. There will be always fear in our hearts and minds as to when we would get busted. This concept of good and bad is universal and applies to search engine optimization too.
Ethical and accepted methods of SEO fall under the category of white hat techniques. Unethical and disapproved methods fall under the category of black hat techniques. Even though it takes time to get to the top position through white hat techniques, the effects would last long and there would not be any fear of getting the website banned. However, it takes less time to get to the top position from black hat techniques. However, the effects of black hat techniques does not last long, the search engines may consider it spamdexing and may ban the website temporarily or permanently. A website which uses black hat techniques may lose it’s credibility in the internet, as well as with its customers.
Thus, before you entrust your SEO to any company, make sure they follow white hat techniques.
Some of the white hat techniques are as follows,
1. On-Page content.
2. Keyword Research.
3. Link Building.
4. Submit website URL to directories.
5. Commenting in Blogs (should be genuine)
6. Press Release writings.
7. Site map generation.
Some of the black hat techniques are as follows,
1. Manipulating keywords – stuffing keywords.
2. Link farming.
3. Articles without original content.
4. Spamming – giving false comments on other’s blogs.
5. Redirecting to unwanted URL.
Follow the right path, reach the top, and enjoy the fruits of good work.