SEO Optim Blog

The steps taken to make the web pages of a website to be search engine friendly is termed as on-page optimization.  There are different types of websites, such as Flash websites, HTML websites, etc.  The search engines will crawl easily on HTML pages rather than Flash pages or pages with images.  Thus, what you have to do is to make the website to be more content rich in order to make the crawlers of the  search engines to crawl a website.

The following are the steps or processes to be followed for on-page optimization,

1. Analyzing the content and optimizing it.
2. Title Tag optimization.
3. META tag optimization.
4. Code Optimization.
5. Title Optimization.
6. Title, keyword, and description.

Need for content optimization in SEO:
The purpose of a search engine’s crawlers to visit your website is to find content.  For example, if it goes for a blog in a website, it will see the title, body, description, and if you have good keywords positioned in the tile, body, and description, it will find relevance in the match, and will index your blog for the specific keywords and store it in it’s database, and whenever a search is made using the specific keywords, you have more chances to be listed in the top.

Need for Code Optimization in SEO:
It is one of the important factors in on-page optimization because it is done to find errors in the codes and script, and rectifying them. The main intent of code optimization is to make the website to be error free.

Need for title tag optimization in SEO:
Title is a crucial factor since it is the first part which will be crawled by the crawlers, and then it moves to the body of the text. Thus, positioning keywords in the title will prove to be very useful.

Need for META data and what is META tag optimization?
META data contains information of the document rather than containing the document itself. For example, if there is a content in a web page, you can set META data for this, of the main or important aspect of the content, it could be a name, a word or a combination of words. META tag optimization is selecting the keywords and feeding it in the META data. It is required since the crawlers from the search engines give importance to META tags as well. The search engines will easily pick up this information from META data and transmit it to the database.

There are different types of reports in SEO such as keyword analysis report, competition analysis report, weekly progress report, etc.  All these reports not only create an impression with your customer, but it also documents the progress that is being made in website optimization.  You can differentiate between how the website was listed earlier before the SEO process was started and what is the status after the beginning of SEO.  Also, the reports should be easily understandable.  Always make sure that the reports are communicated to the customer every week or every month.

Search engine optimization is a process and you achieve the results after a span of 6 to 7 months.  The only way to make the customers understand about the delay is by sending periodical reports to them.  You should beforehand let the customers know about the time it takes to get listed in the search engines. Keep your customers informed on what are the processes and what you do on a daily basis. Send a detailed e-mail to the customer weekly explaining what were the steps taken and what are the improvements achieved in the week.  Include information such as blogs created or posted, search engine submissions, directory submissions, progress in the listing of search results, etc., should be explained in the report.

Communicating about the progress to the customer is the key in SEO.

Another advantage in preparing reports in SEO is that it helps to keep track of the project, you can find exactly where you are in terms to listing, and you can build a strategy around it.

The reason why search engine optimization is done is to make a website to be search engine friendly.  SEO is a process which helps your website to be get ranked in the top list of search results from search engines.  SEO is painfully slow and you have to wait for about six to seven months to see your website in the first page for targeted keywords.   It also depends on how strong your online competition is, thus you got to devise a strategy to overcome this.  Competition depends on case to case, and you can consult as for free to devise a strategy to overcome online competition.

Consistency is very important in SEO.  You should make sure that you don’t lose the focus and should consistently follow the processes such as directory submission, search engine submission, make the website to be error free, blogs submission, articles submission, etc.  Initially, there wouldn’t be much of a difference, but as time rolls on, you will be able to see the change and between 6 to 7 months, you will be happy to see your website to be listed in the first page of leading search engines such as Google, Yahoo, and Bing.

Some of the processes of SEO are, setting up Google Analytics and Webmaster, perform keyword analysis, competition analysis, manual directory submission, link building, participating in social forums, submitting articles/blogs, search engine submission, etc. If you follow the mentioned processes rigorously and religiously, you will achieve the ultimate SEO goal – first-page listing in leading search engines.

Once you are in the top list for the high-volume keywords, you will see an increase in targeted visitors and you will definitively have an edge over your competitors.

The first and foremost step in a SEO campaign is to find the right keywords and prepare a list for it.  The entire success of SEO depends on choosing the right keywords.  If you choose the right keyword and start optimize them then the traffic would be enormous, however, if you choose the wrong keywords, then you will not have good results.

Basically, what is a keyword?  A word or combination of words used to search for a particular want is known as a keyword.  For Example:  If you are searching to know about “SEO”, how would you do it?  You will key in “what is SEO”, “meaning of SEO”, “why SEO”, and in the same way, you got to find the relevant keywords used to search for your business and need to optimize them.  The keyword list should be prepared based on statistics and should not be prepared on assumptions.  Google Analytics is a tool where you can find the keywords which are widely used (statistics), and there are many other online keyword analysis tools from which you can gather data, and prepare keyword list.

After you gather the list, choose the keywords that are used the most and target them to be strengthened in your website content, articles, blogs, and PR releases.  As the momentum gathers, slowly but steadily your website will be pushed to the top slot of search results.  Whenever the specific keyword is keyed in Google or Yahoo, you will be happy to see your website listed on the top search results.

A specific rank assigned to a particular website between the scale of 1-10 by Google is known as PageRank.  This PageRank is displayed in Google Toolbar (near to the Bookmark option).

Google PageRank’s Evolution:

Around 1990’, the search and the search results by Yahoo and some of the other search engines were based on keywords, and webmaster’s understood this and started to exploit the keyword factor.  What they used to do is stuff the websites with keywords (this is now considered to be spamming). Thus, the quality of search performed by search engines were not accurate.  Google entered search engine during this scenario and understood the extent of the problem.  Google knew that the webmaster’s ploy to stuff the keywords would jeopardize the accuracy and the quality of the search results and thus began to build an algorithm to overcome this problem.  The algorithm of Google shifted and changed the ranking system from on-page to off-page factors. The algorithm developed by Google is called as PageRank (named after Larry Page – one of Google’s founders). What the algorithm would do is that it will gauge the importance and the popularity of a website, and assign a rank between the scale of 1 to 10. The higher the PageRank a website has, the more weightage it will carry and positioned in the top search results of Google.

The PageRank algorithm was launched in 1998 and the results were immediately positive, the reputation of Google soared, internet users first choice of search engine became Google, and Google became the number one search engine in the world and is now the leader in search engine market.

Definition of PageRank given by Google:
PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”

Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don’t match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page’s content (and the content of the pages linking to it) to determine if it’s a good match for your query.

Google had made sure that nobody would be able to crack the algorithm to find exactly how the algorithm works and this is the secret behind Google’s achievement in search engine market.

If you are in the process of doing a SEO campaign for your website then write as many as blogs and articles.  Articles and blogs play a major role since the crawlers and spiders from leading search engines target them for content.  Thus, when you post a nicely written article with specific keywords, then that blog or article will be picked up by the crawlers, and since you have used keywords in it with a link, whenever the given keyword is used to search by users from around the world, your article will spring up and people would start to visit your website through the link provided in the keyword.  However, you must be wisely use the keywords in the article because if you use too many keywords in a particular blog or article then it will be considered as spam and the crawler will tend to ignore it.

There are hundreds of online article submission and blog submission websites, many of which are for free, and all you have to do is write a blog or article and submit it to them.  Some of the article submission websites will even distribute your article or blog to other network of websites which will add to your benefit.

Make sure that the article or blog that you are writing is informative, straight to the point, and crisp with limited keywords.

If you need further advise on how to write articles and blogs, contact us and we will provide consultation for free.

When we first started as a start-up company, having limited resources and funding, we had to turn our attention towards internet marketing or online marketing since the traditional marketing was costly.  However, when we entered the waters of internet marketing, it was huge and we did not know how to start.  However, under the compulsion of do-or-die attitude, we never let go of the intention to learn internet marketing.  By the time we were mastering it, the term was slowly became famous as SEO.  Fortunately for us, we were already in the bandwagon and were recognized as a leader to place websites in the top search results of leading search engines such as Google and Yahoo.  We have great respect for Google and Yahoo, and follow 100% white hat techniques.  Also, we are proud fan of Google.

SEO is a process and it is practically not possible to crack the search engine results algorithms. The only way to reach the top of the search results is to consistently promote your website through various means, and for internet, search engine optimization is a must. You can find various useful points in this blog which will help you to know some of the strong factors of search engine optimization.

The below are some of the strong points for SEO,
1.  Keyword Research or Analysis.
2.  Choosing the right Domain Name.
3.  Create a big list of Blogs, Articles, and PR.
4.  Have a Blog Section in your website.
5.  Website content creation and updation.

If you want to know more about SEO, get in touch with us, and we will provide free consultation.

A word or text which is hyperlinked to specific URL is called as “Anchor Texts.”  It is also known as “Link Anchor”, “Back Link Anchor”, or “Link Text.”  See the example below HTML code sample, “Best SEO Company” is the anchor text of the link,
<a href=”http://www.SEOOPTIM.net”>Best SEO Company</a>

Use of right anchor text forms as a part of On-page SEO optimization as well as link building campaign. Also, it is one of the most important aspects of SEO, particularly for link building. Whenever you are in the process of link building campaign, you need to relate the right words in order to get it strengthened. Please note that if a link is covered with NO FOLLOW tag then it might not be of much use for SEO, but it shall help you with little bit of traffic generation.

In a link building campaign, when you request a link exchange, make sure to put the right word or text as anchor text to strengthen it appropriately. Also, there is no limitation as to the number of links, the more you have the better.  The page rank of the website from which you get the link plays a major role, the higher the page rank, more weightage you will have.

Before linking, make sure that the website from which you are obtaining the link is a good one because if the link is going to come from a banned website, then you will have negative effect.
Some tips on Anchor Texts for SEO:
- Use the right words/text.
- Key the words precisely, do not use phrases as anchor text.
- Place it on a website which is crawled by the search engines.
- Do not populate or use same anchor text multiple times on the same website, it will be regarded as spamming.
- Do know place the links on the site which is covered with no follow tag, it is simply waste of time.
- Do it on a regular interval and avoid using same text for multiple links at once.

If you need to know further, we will be happy to share more details and our consultation is absolutely free.

The purpose of local listing in leading search engines such as Google, Yahoo, etc., is to boost our visibility in the local area.  In the long run, it will add weightage for specific keywords and thus help to push the website to the top slot of search results. One of the basic and primary task in SEO is to do local listing in leading search engines.

The normal tendency of users are to find people in their own vicinity.  When the user searches with the city name, search engines list the local business profile in their area with a map, which helps the user to find the directions and distance of the service provider from their area.

The below is the brief overview on major search engines and see how local business listings are done,

Google Local Listing:

It’s a part of google maps. Adding local business is something you mark your business profile on google maps.

URL to add your business on Google – http://www.google.com/local

Bing Local listing

As like Google, Bing also makes an entry to maps when user add their listing.

URL to add your business on Bing – https://ssl.bing.com/listings/ListingCenter.aspx

Yahoo Local listing

Like Google and Bing, Yahoo doesn’t provide local listing on the common Yahoo search, but it has separate section on the left pane to optimize the search in local listing.

URL to add your business on Yahoo – http://local.yahoo.com

Ask Local Listing

Ask and Yahoo looks similar. Instead on common search, they have separate URL to search for local listing. Ask.com has a separate text field to provide city name or zip code.

URL to add your business on Ask – http://ask.com/city

Even though it is one of the basic processes in SEO, you got to follow it up and make sure that is done.

To start with, “What is a sitemap?” and “Why is it so important?”
A sitemap is like a map which contains details such as the different pages in a website, categories, URLs, etc., of a website.  The sitemap is generated and submitted to search engines so that it is easy for the search engines to crawl our website, and get the required information.

The two important reasons behind the need for Sitemaps are as follows,

1. To enable the visitor to find the right page or content.

2. To help search engines to index.

If we generate a sitemap, the visitors can easily navigate through the pages instead of going through link after link.  For Example:  Just imagine that there is a page called as “contact info,” and this contact info is under “About us” page.  If there is a sitemap, then the visitor can directly go into the contact info page instead of coming through “About Us” page.  You can easily access the important pages quickly with one click. Big player’s websites such as hp.com, ecommerce sites, are few examples where sitemaps really helps.

A sitemap makes search engine crawler’s job to be easy. The spider or the crawler will easily understand the website’s structure and get back to the DB with all the required information that it needs.  We can create a sitemap within minutes.  Thus, if you wish to get your website indexed and want to be search engine friendly, then you need to create a sitemap and submit it to the search engines. This is one of the basic processes of search engine optimization.

There are different types of Sitemaps such as,

1. Html sitemap: Hierarchy of the website links list for visitor’s quick access.

2. XML sitemap: Generate for search engines to inform about URL’s.

3. ROR sitemap: Sitemap used to describe about object in the website.

4. Video sitemap: Sitemap contains links to a videos landing page along with info.

5. Geo sitemap: To be searchable in Google maps about our geo content.

6. News sitemap: More useful for large sites.

To know more about sitemap creation, submission, and its importance, just click the below link,
http://googlewebmastercentral.blogspot.com/2008/12/sitemap-submission-made-simple.html