SEO Optim Blog

A word or text which is hyperlinked to specific URL is called as “Anchor Texts.”  It is also known as “Link Anchor”, “Back Link Anchor”, or “Link Text.”  See the example below HTML code sample, “Best SEO Company” is the anchor text of the link,
<a href=”http://www.SEOOPTIM.net”>Best SEO Company</a>

Use of right anchor text forms as a part of On-page SEO optimization as well as link building campaign. Also, it is one of the most important aspects of SEO, particularly for link building. Whenever you are in the process of link building campaign, you need to relate the right words in order to get it strengthened. Please note that if a link is covered with NO FOLLOW tag then it might not be of much use for SEO, but it shall help you with little bit of traffic generation.

In a link building campaign, when you request a link exchange, make sure to put the right word or text as anchor text to strengthen it appropriately. Also, there is no limitation as to the number of links, the more you have the better.  The page rank of the website from which you get the link plays a major role, the higher the page rank, more weightage you will have.

Before linking, make sure that the website from which you are obtaining the link is a good one because if the link is going to come from a banned website, then you will have negative effect.
Some tips on Anchor Texts for SEO:
- Use the right words/text.
- Key the words precisely, do not use phrases as anchor text.
- Place it on a website which is crawled by the search engines.
- Do not populate or use same anchor text multiple times on the same website, it will be regarded as spamming.
- Do know place the links on the site which is covered with no follow tag, it is simply waste of time.
- Do it on a regular interval and avoid using same text for multiple links at once.

If you need to know further, we will be happy to share more details and our consultation is absolutely free.

On analyzing the SEO industry, the SEO companies do not have a set rule to follow.  What do we mean by “set rule”?  To complete a task, we need to first of all understand the task, then define the process to achieve the result.  The process will have to be refined, fine tuned, and modified until and unless we are 100% on the mark to complete the task.  Once we achieve the 100% mark, the process will remain the same and there wouldn’t be much of tension except for volume of task.  However, SEO cannot be done on following a set of given rule, but to keep on changing the process.  Now, we will be tempted to ask “why do you want to keep on changing the process of SEO?  Well, Google in order to avoid manipulation by webmasters, frequently change their algorithm, and thus we too have to adapt to the change in order to be successful.

Even though we will be adapting and changing the process here and there, there are a set of practices which form the crux of SEO.  The entire SEO strategy and planning should be formed from them.

The following points are considered to be the best practices for search engine optimization,
1.  Keyword research and analysis.
2.  Google Analytics setup.
3.  Webmaster setup (for Google and Yahoo)
4.  Site map generation & submission.
5.  On Page optimization (home page).
6.  Search Engine submission.
7.  Manual Directory submission.
8.   SEO Completion report.
9.  Targeted keywords.
10.  Competition analysis.
11.  Contents such as articles, press releases, and blog submissions on frequent intervals.
12.  Link popularity Development.
13.  Monthly keywords ranking report.
14.  Inbound & Outbound Link report.
15.  Fortnightly Keywords Ranking Reports.

The above points will make sure we have a strong and sure footing.  The key point to be understood is that SEO is a continuous process.  Make sure to continue the above mentioned points to stay on the top even after you get listed in the first page.