PRACTICES TO BE FOLLOWED FOR SUCCESSFUL SEO OPTIMIZATION
On analyzing the SEO industry, the SEO companies do not have a set rule to follow. What do we mean by “set rule”? To complete a task, we need to first of all understand the task, then define the process to achieve the result. The process will have to be refined, fine tuned, and modified until and unless we are 100% on the mark to complete the task. Once we achieve the 100% mark, the process will remain the same and there wouldn’t be much of tension except for volume of task. However, SEO cannot be done on following a set of given rule, but to keep on changing the process. Now, we will be tempted to ask “why do you want to keep on changing the process of SEO? Well, Google in order to avoid manipulation by webmasters, frequently change their algorithm, and thus we too have to adapt to the change in order to be successful.
Even though we will be adapting and changing the process here and there, there are a set of practices which form the crux of SEO. The entire SEO strategy and planning should be formed from them.
The following points are considered to be the best practices for search engine optimization,
1. Keyword research and analysis.
2. Google Analytics setup.
3. Webmaster setup (for Google and Yahoo)
4. Site map generation & submission.
5. On Page optimization (home page).
6. Search Engine submission.
7. Manual Directory submission.
8. SEO Completion report.
9. Targeted keywords.
10. Competition analysis.
11. Contents such as articles, press releases, and blog submissions on frequent intervals.
12. Link popularity Development.
13. Monthly keywords ranking report.
14. Inbound & Outbound Link report.
15. Fortnightly Keywords Ranking Reports.
The above points will make sure we have a strong and sure footing. The key point to be understood is that SEO is a continuous process. Make sure to continue the above mentioned points to stay on the top even after you get listed in the first page.