MOVE TO THE FIRST PAGE OF GOOGLE AND GET MORE TRAFFIC AND WIDER VISIBILITY
One of the wrong perceptions of many website owners is that just having a neat website with good looks is enough to attract customers or visitors to come tumbling into their websites. To move to the first page of Google or Yahoo and to get more traffic, SEO is mandatory. The abbreviation of SEO explains it literally, to optimize a website to be more search engine friendly. The purpose to do is to make the search engines display your website in the first page for your business related keywords. Why should you want to make your website appear in the first page and what is the advantage out of it? To become more popular and to attract more visitors to your website, wherein you can demonstrate your services or products and convert them to be your potential customers.
The robots or spiders from the search engines constantly scan the internet and get information pertaining to keyword content, originality, and quality of the website, and based on these factors, give a particular weightage to that website and rank it. If the rank or the weightage given is good, your website will be placed in the first page, and if the rank is not up to the mark, then you will have to search your website through the infinite search results.
Also, the richness of the content plays a major role in determining for better indexing from the part of search engines. The content should be original, apt, and be interspersed with keywords. The better the content in your web pages, the better crawling you will have from the spiders of the search engines. Okay, let’s imagine the search engines have discovered you, do you think that people will come in hordes to your website? No way!!! Surveys have proven that 91% of surfers do not go beyond the first page of any leading search engine. So, again, your targeted audience ain’t coming knocking at your door.
You may be thinking, “how the hell I am I going to attract my targeted audience?” The answer is simple, “get your website listed in the first page search results.”
Now, you may have the second question, “how the hell I am I going to get my website in the first page search results?” The answer is “follow the techniques of search engine optimization.”
Now, what is SEO all about? The answer is, “making your website search engine friendly.” The answer is too simple, however, it is quite complex. Always remember this, SEO is not easy, it is a daunting task, and it takes months to get the first page listing.
Following are some of the tasks which you must do in order to get good weightage for your website, and to get the first page slot,
1.On-page optimization.
2.Search-engine friendly website layout.
3.Braille Technique – The search engines are designed to crawl through the pages in a systematic manner, beauty doesn’t matter, however, the content matters. It is like a blind person going through a Braille sheet, not knowing the color or look, but knowing the meaning that is embedded in the Braille sheet. So, keep your content crisp and with relative keywords.
4.Off-page optimization.
5.Posting information regarding your website in social networks and media.
6.Directory submission.
7.Search engine submission.
8.Posting blogs, press release, and articles in popular sites to generate more traffic.
9. Online classifieds.
If you are not sure of how to go about it, just hire a good SEO company, who will make your work easy and strive to position your website in the first page of leading search engines.