Here is a list of factors that influence the ranking with Google, Bing, Yahoo and other search engines. The list contains positive factors, negative, or neutral, as each of them there. Most factors in the list are mostly at Google, and partly Bing, Yahoo and other search engines of less importance.

Use appropriate key words when it comes to improving the site’s content keywords must be relevant to the theme of the site, services or products. The text should be written for the visitors, but is optimized for search engines. Text keyword stuffed, and not engage.

Add quality outgoing links to help improve your sites authority. Links to news,articles or press releases published in industry sources, or owner of the site are excellent sources. Sources that can help educate visitors, without taking up valuable space.

If you are curious about how your competitors get a higher page rank will take time to check and see where their incoming links originate. There are several tools that will show you, including the TouchGraph Google and Yahoo Site Explorer. Once you find that these links are popular, to initiate a review and decide whether you want to link to them. Good luck and improve rankings.

Buzz comes as the latest addition to the string of other innovative app releases such as real-time search and social search.  You can find the blog about Buzz in Google’s own blog in this link – http://googleblog.blogspot.com/

Happy Buzzing!!!

The world has become one small village. Online buying and selling has become easy, all you have to do is choose the product of your choice online and buy it. Even though online buying and selling has become easy, the visibility and online presence of the business has to be meticulously planned and executed. For flourishing and successful online business, the website should be listed in the top 20 results of the search engines. Majority of surfers do not go beyond the first and second page. Now, the search engines rank and list a website based on the search results. The search is done, and the listing is decided by giving points to certain aspects such as content in the website’s pages, blogs, articles, press releases, search engine submission, etc.

SEO involves the steps and processes required for making a website to have good points so that the search engines list the website in the top 20 results or first page. Once this top slot is achieved, there will be tremendous improvement in online sales and subsequent revenue. If a company does not know how to optimize its website to be search engine friendly, they can hire a SEO company which has a good track record in placing websites in the first page like www.seooptim.net.  SEO OPTIM is one of the leading SEO companies which has consistently delivered high success rate for placing websites in the first page of leading search engines such as Google, Yahoo, and Bing. All you have to do is hire SEO company such as SEO OPTIM and avail their services, and within a span of months, your website will be listed in the top rank position, and you will enjoy higher number of sales.

It is like two paths in our life to choose from, one is good and one is bad. The “good” path is strenuous, hard, and takes considerable time for us to reach the top. The fruits of good path are time tested and the effects last long with peace of mind.  We always get appreciation and rewards for good work!!! In contrast, the path of bad is following shortcuts and unethical methods, the effects of which do not withstand time. There will be always fear in our hearts and minds as to when we would get busted. This concept of good and bad is universal and applies to search engine optimization too.

Ethical and accepted methods of SEO fall under the category of white hat techniques. Unethical and disapproved methods fall under the category of black hat techniques. Even though it takes time to get to the top position through white hat techniques, the effects would last long and there would not be any fear of getting the website banned. However, it takes less time to get to the top position from black hat techniques. However, the effects of black hat techniques does not last long, the search engines may consider it spamdexing and may ban the website temporarily or permanently. A website which uses black hat techniques may lose it’s credibility in the internet, as well as with its customers.

Thus, before you entrust your SEO to any company, make sure they follow white hat techniques.

Some of the white hat techniques are as follows,
1. On-Page content.
2. Keyword Research.
3. Link Building.
4. Submit website URL to directories.
5. Commenting in Blogs (should be genuine)
6. Press Release writings.
7. Site map generation.

Some of the black hat techniques are as follows,
1. Manipulating keywords – stuffing keywords.
2. Link farming.
3. Articles without original content.
4. Spamming – giving false comments on other’s blogs.
5. Redirecting to unwanted URL.

Follow the right path, reach the top, and enjoy the fruits of good work.

The robots or spiders from the search engines constantly scan the internet and get information pertaining to keyword content, originality, and quality of the website, and based on these factors, give a particular weightage to that website and rank it.  If the rank or the weightage given is good, your website will be placed in the first page, and if the rank is not up to the mark, then you will have to search your website through the infinite search results.

Also, the richness of the content plays a major role in determining for better indexing from the part of search engines.  The content should be original, apt, and be interspersed with keywords.  The better the content in your web pages, the better crawling you will have from the spiders of the search engines. Okay, let’s imagine the search engines have discovered you, do you think that people will come in hordes to your website? No way!!! Surveys have proven that 91% of surfers do not go beyond the first page of any leading search engine. So, again, your targeted audience ain’t coming knocking at your door.

You may be thinking, “how the hell I am I going to attract my targeted audience?” The answer is simple, “get your website listed in the first page search results.”

Now, you may have the second question, “how the hell I am I going to get my website in the first page search results?” The answer is “follow the techniques of search engine optimization.”

Now, what is SEO all about? The answer is, “making your website search engine friendly.” The answer is too simple, however, it is quite complex. Always remember this, SEO is not easy, it is a daunting task, and it takes months to get the first page listing.

Following are some of the tasks which you must do in order to get good weightage for your website, and to get the first page slot,

1.On-page optimization.
2.Search-engine friendly website layout.
3.Braille Technique – The search engines are designed to crawl through the pages in a systematic manner, beauty doesn’t matter, however, the content matters. It is like a blind person going through a Braille sheet, not knowing the color or look, but knowing the meaning that is embedded in the Braille sheet. So, keep your content crisp and with relative keywords.
4.Off-page optimization.
5.Posting information regarding your website in social networks and media.
6.Directory submission.
7.Search engine submission.
8.Posting blogs, press release, and articles in popular sites to generate more traffic.
9. Online classifieds.

If you are not sure of how to go about it, just hire a good SEO company, who will make your work easy and strive to position your website in the first page of leading search engines.

Thus, before choosing and settling up for a SEO company, make sure that you ask the right questions, and make some basic background check.  Ask them the questions such as,
1. How many clients have you handled?
2. List out the keywords that you have brought to the first page of Google and Yahoo.
3. Which type of techniques do you follow?
4. What are the processes that you follow for search engine optimization?

Also, ask them the template or a sample weekly and monthly SEO reports.  The sample reports will give you an insight as to what are the processes that are followed, whether all the promised aspects are being brought into the report or not. If there is a mismatch between the promises and the report then you know what to do, look elsewhere.

Always make sure that the SEO company that you are going to hire follows only white hat techniques and not black hat techniques.  The reason for this is that the search engines approve only white hat techniques and disapproves black or gray hat techniques.  In fact, the search engines could ban the website if it comes to know that black hat technique is used.

A good SEO firm will be a genius in the below points,
1. Keyword Analysis.
2. Keyword Strengthening.
3. Competition Analysis.
4. Google Analytics Setup.
5. Site Map Generator.
6. On-Page Optimization.
7. Search Engine Submission.
8. Manual Directory Submission.
9. Social Bookmarking Submission.
10. Articles, Blogs, and Press Release Submission.
11. Creation of Blogs, Articles, and Press Release content.
12. Link Popularity Development.
13. Keyword Ranking Report.
14. Link Exchange Setup.
15. 301 Redirects.
16. One-way Link Building.
17. Webmaster Setup.

If you need any guidance, contact us and we will offer you free SEO consultation.

The first lesson in SEO is that you got to be patient when it comes to results.  Also, communicate this point to your customer.  SEO is simply not magic.

The following are some of the important factors from which SEO skills should be strenghthened,

Look and analyze the website before proceeding.

1.      W3c validation – It is done to know whether a website has got any errors in it.  Basically, a website should not have any errors at all, if it has got any errors, then the crawlers of the search engines would have tough time crawling it.

2.      Keyword analysis – choose the right keywords that are widely used to perform a particular search.

3.      Targeting geographical locations.

4.      Scan and acquire list of top directory submission websites and start submitting the website URLs to them, example:  www.dmoz.org.

5.      Submission of the URLs to search engine submission websites such as www.amfibi.com.

6.      Contents – create and circulate articles, blogs, and press release submissions. Content plays a key role in defining the success of SEO, the more content you have, the better.

7.      The pages of the website should be optimized in such a way that it has a good combination of keywords in it so that the crawlers pick them up and index them in their database.

We offer free consultation for budding SEO optimizers, contact us for any queries.

Search engine optimization is a process and you achieve the results after a span of 6 to 7 months.  The only way to make the customers understand about the delay is by sending periodical reports to them.  You should beforehand let the customers know about the time it takes to get listed in the search engines. Keep your customers informed on what are the processes and what you do on a daily basis. Send a detailed e-mail to the customer weekly explaining what were the steps taken and what are the improvements achieved in the week.  Include information such as blogs created or posted, search engine submissions, directory submissions, progress in the listing of search results, etc., should be explained in the report.

Communicating about the progress to the customer is the key in SEO.

Another advantage in preparing reports in SEO is that it helps to keep track of the project, you can find exactly where you are in terms to listing, and you can build a strategy around it.

If you have already started to ponder over the concept of SEO, you would have come across the term Google Adwords.  If you are wondering what is Google AdWords, here is the answer for it, “An advertisement which springs on the right side of Google search results.  This works wonders for your kind of business or service, whenever a keyword related to your business or service is used to search, your advertisement with link will appear on the search results, this means that you will have good penetration not only locally, but “globally.”

For immediate results, you can always choose Google AdWords which will help you to get more conversions.

How to get started for Google Adwords?
a) Follow this link, htps://adwords.google.com/
b) Create account.
c) Create new campaign.
d) Choose the geographical location (for example: United States or Japan)
e) Choose language.
f) Choose Networks, devices, and extensions.
g) Bidding and Budget – you can set the budget for a day.
h) Create Ad group – Keep a name for the Ad group.
i) Create an Ad – you can write the ad yourself.
j) Keywords – select the keywords for which the Ads should appear.
k) Set the budget for a day (to track better )
l) Set the cost per click.
m) Choose strong keywords and feed it in “Add Keywords” section

Once you are done with the above points, you will be able to see your advertisements appearing for keywords selected by you on the right side of Google’s search results.  The beauty of Google AdWords is that you will have absolute control over your funding and spending.  You can decide how much you can spend for a click and set an amount to be spent for a single day.  It is all up to you to decide, also you can stop the campaign whenever you want.

Google AdSense:

From search engine optimization perspective, Google AdSense does not help much. The intent to use AdSense is to earn revenue through a website by placing ads in your website, the more traffic you have, the more you earn. Creating the account for Google AdSense is again similar to the steps as mentioned for  Google AdWords.  You can decide the spot in your website where the advertisements can be placed, however it is Google’s choice to decide what type of ad to be placed.  As soon as you create the account for Google AdSense, Google will send you the scripts to be applied to the website, and once you apply the scripts in the website, Google will start placing ads in your website, and you get paid for each click on an advertisement.

Consistency is very important in SEO.  You should make sure that you don’t lose the focus and should consistently follow the processes such as directory submission, search engine submission, make the website to be error free, blogs submission, articles submission, etc.  Initially, there wouldn’t be much of a difference, but as time rolls on, you will be able to see the change and between 6 to 7 months, you will be happy to see your website to be listed in the first page of leading search engines such as Google, Yahoo, and Bing.

Some of the processes of SEO are, setting up Google Analytics and Webmaster, perform keyword analysis, competition analysis, manual directory submission, link building, participating in social forums, submitting articles/blogs, search engine submission, etc. If you follow the mentioned processes rigorously and religiously, you will achieve the ultimate SEO goal – first-page listing in leading search engines.

Once you are in the top list for the high-volume keywords, you will see an increase in targeted visitors and you will definitively have an edge over your competitors.